How a melancholy egg yolk conquered Japan

vox.comvoxexplaingudetamasanriohello kittydisneyprincesskawaiicuteexplainerjapanww2japanesegloomy bearrilakkumakirimichanaggretsukosnow whitelittle mermaidlion kingkawaii culture

Gudetama, explained.



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Read Alex's original article here: http://www.vox.com/2017/4/3/14685348/gudetama-sanrio-hello-kitty-explained


When you think about the cuteness culture in Japan, the word “kawaii” comes to mind. The word, which signals more of a childlike sense of cute, came about in the 70s and it’s been used globally ever since. And Sanrio, the company that created Hello Kitty, has built an empire around the “kawaii” culture. Cuteness is a reaction. In Japan, the kawaii culture and concept is often linked to the country’s post-WWII years. The idea is that, because of its trauma and defeat, the country leaned into its vulnerability. Decades later— Sanrio’s new face of kawaii is an egg yolk with depression, questioning life.



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Hannah J
Nobody wants to mention Marzia...? No..? Okay
Miles Lim
American concept of cuteness, gonna credit my numba wan country...
Venom Argua
0:06 If You think about IT, this picture kinda looks dirty.
Sasuke Uchiha
I LOVE GUDETAMA
Legowegogo
You like you r eggs sunny side up, scrambled, or blended?


I like them yolked and living
KaizokuShojo
This is a strange and confusing thing. There's very little about Gudetama in this. Just make it about your theories about kawaii culture and title it as such.

But, as a Gudetama fan and collector, I hope more people learn of him through this and his popularity grows in the west.
sophia daniels
this egg yolk is me on a good day when i'm full of optimism. catatonic depression is pretty nice.....
Santiago Castro
Roll chance painter above regarding approach healthy stuff partly champion
Snowball the Cat
I went to hot topic and there was a whole LOT of merchandise based of it
Connor Hunt
Weeb
eprepp
Why did we stop at 2
Bejan Bharucha
Not my name my attitude
Bejan Bharucha
I am KAWAI
Bejan Bharucha
I have a gudetama neck pillow
Blair Glover
I was given a shirt with that egg on it. I didn't even realise it was a big thing until now
jollybowser is an idoit
Gudetama conquered japan? Cats Conquered the WORLD.
EmmaBean
this got deep
Abby McBride
I read meloncaly out loud and my friend said no long story short I started an evermore musical number in chior.
Coppelion Comand
これ見てる日本人いる?
interstellartravel
Oh my god, not a single person in this video knows how to pronounce kawaii....
Ella Eevee
Gudetama is like me, I'm a lazy person :')
fairyroro
how did a salmon filet win? that's so random
Hanna Takahashi
i live in japan :)
Content Pit
"Cuteness is often linked to Japan's history, in post WW2 times."
BRO I JUST LIKE PINK AND CUTENESS, OKAY?! WHAT'S WRONG WITH THAT?!
The Neckless
When you click on a video to learn about Gudetama but you end up discovering the origins of the term kawaii in WWII.
All Compilations
If I was a food I would be gudetama
Nebby :3
I know this. ^w^
Link N
Gudetama is god.
Quang Minh
why is this in my recommended list.....
Canal INHOM !
Gudetama voice is the BEST !
Stop Motion Ian
AWW
TheMysteriousPye ,
Weeaboos ruined the word Kawaii.
Crappy DragonKin Marth
Gudetama is me. All the time
Austin Senske
Shouldn't he be a melon :]
Kids101
See this cute egg?

its world war II
kate birchy
gudetama is my spirit animal
Luis Baylon Jr.
Someone in my school has a shirt of this guy and at first I thought it was a chicken nugget
Nightfire 277
you dont need a mouth to show Emotion. its also eyes but becouse The eyes always reamain a black dot she dosnt have emotions
flippy bird
Sumikko gurashi is better
Cheska Rojas
Gudetama is my spirit animal
gitadine
Gudetama is 200% my spirit animal
HonkyHonk
Is it Kawaii or Kawai Monster Cafe?
HonkyHonk
I feel accomplished in life because part of me thinks you expect me to not know about Gutetama, but I do. I have a giant Gutetama stuffed animal in my room. I'm an idiot.
Channel Redefined
people like his laziness? why couldn't garfield become huge again?
71280356802456027836
Me in the morning
Ziggy Bloomfield
♥ So cute! ♥
Benjamin Hoch
This is a test. This is a diffrent *test
Citty Feu
Cute and lazy? That's just me.
Random Sushi
GUDETAMA IS BACK!
Long Plays Everything
Next: "How did a potato chip conquer Europe?"
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